CONTENT RULES FOR CALL A PIT BULL ================================== BUSINESS CONTEXT ---------------- Lead generation site for car accident retainers. Qualified Call Criteria: - Accident within last year - In covered state - INJURED (went to hospital) - NOT AT FAULT - No existing lawyer - No settlement received yet - At-fault party has insurance OR client has UM NO fender benders. NO parking lot stuff. NO "uninsured driver hit me" searches. Site tone: Professional, helpful, NOT gloomy or graphic. WRITING STYLE ------------- Readability & Engagement: 1. Easy language. 8th grade reading level. No legal jargon unless explained. 2. Short paragraphs. 2-4 sentences max. 3. Not boring. Write so people actually want to keep reading. 4. Hook them early. First paragraph must grab attention. 5. Use "you" and "your" - talk directly to the reader. 6. Real scenarios help. Not "Our client John got $500,000" (fake/salesy). But "You're sitting at a red light. Suddenly you're rear-ended. Your neck hurts. The other driver admits fault. Now what?" - that works. 7. Ask questions to engage: "Sound familiar?" or "What would you do?" Avoid AI Patterns: 8. Do not default to generic, impersonal, or overly formal tone 9. Avoid overly balanced, formulaic structure 10. Refrain from excessive hedging: "some may argue", "perhaps", "maybe", "it seems", "likely" 11. Minimize repetitive vocabulary, clichés, buzzwords 12. Vary sentence structure and length - mix short and long 13. Avoid "Moreover", "Furthermore", "Thus", "In conclusion", "To sum up" 14. Don't aim for perfect grammar to the point it sounds robotic 15. Use contractions: "don't", "won't", "you're", "they're" 16. Include specific concrete details, not generic statements 17. Don't overuse adverbs ending in "-ly" Hard Rules: 18. NEVER use em dashes (—). Use commas, colons, parentheses, or semicolons. 19. Final scan for em dashes before publishing. Rewrite any found. CITATIONS - REQUIRED ON EVERY PAGE ---------------------------------- 1. Every page MUST have citations with superscript numbers in text: 1 2. Every page MUST have a References section at the bottom 3. Format: [1] Source. "Title." [URL](URL) 4. Only cite real sources found via search. NEVER invent citations. 5. Prefer government sources: FMCSA, NHTSA, IIHS, state DOTs, CDC 6. Minimum 5 citations per page TARGET KEYWORDS (LONG-TAIL, REAL INTENT) ---------------------------------------- These match people who meet our qualified call criteria: Primary Long-Tail Phrases: - not at fault car accident need lawyer - hurt in accident not at fault need help with claim - injured in car accident other driver's fault - should I get lawyer for car accident not my fault - car accident not my fault need help with claim - other driver caused accident do I need lawyer - rear ended not my fault should I hire attorney - t-boned at intersection need lawyer - insurance lowball offer not my fault accident - first settlement offer too low what to do - do I need lawyer to negotiate with insurance - how to get fair settlement when not at fault EXCLUDE (Wrong Intent): - "best" or "top" anything - vanity - City/state names - save for geo pages - "uninsured driver hit me" - no UIM - "drunk driver hit me who pays" - no UIM - "parking lot accident" - fender bender - "no injury" - not qualified - "fender bender" - not qualified PAGE STRUCTURE -------------- Hub Page (/): - 4,500-6,500 words - 12-16 H2 headings - Jump links at top - 30-50 internal links to subpages - 15-25 FAQ questions - Citations with References section - One CTA at bottom only - Sidebar: Article Navigation with jump links to H2 sections Subpages: - 2,200-3,800 words - 7-12 H2 headings - Comparison table - Checklist section - 10+ internal links to other site pages - 3-5 external links to government/research sources - Citations with superscripts throughout - References section at bottom - One CTA at bottom only - Sidebar: MAX 4 links with headline + short blurb (must fit in fold) Every Page Must Have: - Meta description (150-160 characters) - SERP blurb - Citations with References section SIDEBAR RULES ------------- Hub Page Sidebar: - Title: "Article Navigation" - Links to H2 sections within the page (jump links) - "Back to Top" link at bottom Subpage Sidebar: - Title: "Related Guides" - MAX 4 links only - Each link: Headline + short blurb (under 8 words) - Must fit without scrolling - "Back to Top" link at bottom PAGE URLs (SEO Optimized) ------------------------- Hub / Truck /truck-accident-injury-lawyer-not-at-fault/ Motorcycle /motorcycle-accident-injury-claim-other-driver-fault/ Insurance Tactics /insurance-lowball-offer-car-accident-not-my-fault/ Settlement Value /settlement-value-vehicle-accident-injury-not-at-fault/ Injuries /car-accident-injury-claim-medical-bills/ Claims Process /car-accident-claim-process-not-at-fault/ Do You Need Lawyer /do-i-need-lawyer-car-accident-not-my-fault/ Statute of Limitations /how-long-file-car-accident-claim-deadline/ Fault & Liability /car-accident-other-driver-fault-who-pays/ Mistakes to Avoid /car-accident-claim-mistakes-what-not-to-do/ FAQ /car-accident-claim-faq-not-at-fault-injured/ News /car-accident-lawsuit-news-updates/ ADDITIONAL REQUIRED PAGES ------------------------- 1. News Page (/car-accident-lawsuit-news-updates/) - Ongoing updates on settlements, verdicts, law changes - Fresh content for SEO - No word count minimum 2. XML Sitemap (/sitemap.xml) - Auto-generated - Include all pages - Submit to Google Search Console 3. Privacy Policy (/privacy/) 4. Terms of Service (/terms/) STATUS ------ Page Status Hub (/) NEEDS REVIEW /truck-accident-injury-lawyer-not-at-fault/ NEEDS REVIEW /motorcycle-accident-injury-claim-other-driver-fault/ TODO /insurance-lowball-offer-car-accident-not-my-fault/ TODO /settlement-value-vehicle-accident-injury-not-at-fault/ TODO /car-accident-injury-claim-medical-bills/ TODO /car-accident-claim-process-not-at-fault/ TODO /do-i-need-lawyer-car-accident-not-my-fault/ TODO /how-long-file-car-accident-claim-deadline/ TODO /car-accident-other-driver-fault-who-pays/ TODO /car-accident-claim-mistakes-what-not-to-do/ TODO /car-accident-claim-faq-not-at-fault-injured/ TODO /car-accident-lawsuit-news-updates/ TODO /sitemap.xml TODO /privacy/ TODO /terms/ TODO